Nova
Refugio Magazine
SAAM Rebrand
Belltown Bloom
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Nova: Period Care
Brand Identity, Packaging, Web Design
Nova is a gender-neutral period care brand for everyone who menstruates. It aims to change the narrative around menstrual health by promoting open conversations. The packaging and visual identity emphasize transparency and honesty about periods.
Challenge:
The visual design in the period product market is outdated it lacks gender neutrality and transparency.
Tools: Illustrator, Procreate, Figma
Collaborators: Brooklyn Schugar (Photography
PRODUCT PHOTOGRAPHY
In researching the period care market, I observed the use of gender-specific color, design, and language in product packaging and advertising, often portraying menstruation as a discreet or taboo topic and reinforcing outdated stereotypes. This highlighted the lack of gender-neutral options - emphasizing the need to change how period products are presented and marketed, in a way that is inclusive of all genders and challenges outdated stigmas.
I created Nova, a brand that confronts outdated period norms. The brand identity uses a gender-neutral color palette, a modern wordmark, bold illustrations, and a direct tone. The packaging clearly shows what the product is without attaching a specific persona. The product photography focuses on the product itself, taking a faceless approach. In using inclusive design choices Nova's branding breaks away from traditional period product marketing.
WEBSITE
POSTER ADS
DIELINES
BRAND KIT
PROCESS PHOTOS