Nova: Period Care

Brand Identity, Packaging, Web Design




Overview:
Nova is a gender-neutral period care brand for everyone who menstruates. It aims to change the narrative around menstrual health by promoting open conversations. The packaging and visual identity emphasize transparency and honesty about periods.

Challenge:
 
The visual design in the period product market is outdated it lacks gender neutrality and transparency.
Timeframe:  20 Weeks

Tools:
Illustrator, Procreate, Figma

Collaborators:
Brooklyn Schugar (Photography



PRODUCT PHOTOGRAPHY




Research & Insight:
In researching the period care market, I observed the use of gender-specific color, design, and language in product packaging and advertising, often portraying menstruation as a discreet or taboo topic and reinforcing outdated stereotypes. This highlighted the lack of gender-neutral options - emphasizing the need to change how period products are presented and marketed, in a way that is inclusive of all genders and challenges outdated stigmas.
Solution: 
I created Nova, a brand that confronts outdated period norms. The brand identity uses a gender-neutral color palette, a modern wordmark, bold illustrations, and a direct tone. The packaging clearly shows what the product is without attaching a specific persona. The product photography focuses on the product itself, taking a faceless approach. In using inclusive design choices Nova's branding breaks away from traditional period product marketing. 


WEBSITE 


POSTER ADS




DIELINES




BRAND KIT

Logo


Graphic Elements
Color Palette

Color Palette


PROCESS PHOTOS


©steph.v.design

Stephanie Vasquez 2024